Transform raw data into
actionable intelligence.
Data enrichment is at the core of our performance ecosystem. Raw signals become audience, context and quality intelligence — in the milliseconds before the auction starts.
See enrichment in action
The same bid request, before and after the Enrichment Engine touches it.
{
"id": "98201748372615483",
"imp": [{
"id": "1",
"audio": {
"mimes": ["audio/mp3"],
"protocols": [2],
"minduration": 15,
"maxduration": 30
},
"bidfloor": 2.50
}],
"app": {
"name": "TuneIn Radio",
"bundle": "tunein.player",
"cat": ["IAB1-6"]
},
"device": {
"os": "android",
"devicetype": 4,
"connectiontype": 2
},
"user": { "id": "anon-user-88291" }
}
Everything you need for intelligent advertising.
First & Third-Party Data
Combine your proprietary data with premium third-party sources for comprehensive audience profiles.
Behavioral Segmentation
Clustering algorithms identify high-value audience segments based on real listening patterns.
Real-Time Processing
Millisecond-level signal processing means targeting decisions always use the freshest data available.
Audience Modeling
Machine learning models predict behavior and identify lookalike audiences at scale.
Precision Targeting
Higher accuracy across audio, video and display means reaching the right listener every time.
ROI Optimization
Enriched data reduces waste and increases return on ad spend through smarter bid decisions.
The foundation of intelligent advertising.
Without enriched data, targeting is a guessing game. Our platform ensures every ad decision is backed by comprehensive, real-time intelligence.
- Transform raw signals into actionable intelligence
- Increase targeting accuracy by 40%+
- Reduce wasted ad spend significantly
- Enable predictive optimization at scale
- Maintain privacy compliance (GDPR, CCPA, TCF v2.2)
- Real-time decisioning and signal processing