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Insights

Perspectives from
the trading floor.

Audio advertising, programmatic trading and publisher monetization — written by the people running the exchange.

Audio Advertising · 8 min read

Why audio CPMs outperform display in 2026 — and where the ceiling is

Completion rates near 90%, a listener who can't scroll past, and inventory still priced below the attention it commands.
Programmatic · 6 min read

Reading a bid request like a trader: the five signals that move price

Two requests for the same placement can clear at wildly different prices. The difference is almost always in five fields.
Publisher Monetization · 5 min read

sellers.json, ads.txt and the anatomy of a clean supply chain

Transparency files aren't paperwork — they're the difference between demand that bids and demand that walks away.