Cookie Policy
Last Updated: February 5, 2026
1. Introduction
This Cookie Policy explains how Media Innovation Group Ltd. (Company Number: 516972049) ("Company," "we," "us," or "our"), an advertising technology company operating a programmatic audio marketplace, uses cookies and similar tracking technologies.
This policy applies to:
- Our website at https://m-innovation-group.com
- Our advertising technology platform and services
- Our proprietary audio player SDK when integrated in publisher applications
- Advertising campaigns served through our network
This Cookie Policy is part of our Privacy Policy and should be read together with it.
By using our Services or visiting our website, you consent to the use of cookies and similar technologies as described in this policy, except where explicit consent is required by law.
2. What Are Cookies and Tracking Technologies?
2.1 Cookies
Cookies are small text files stored on your device (computer, smartphone, tablet) when you visit a website or use an application. Cookies contain information that can be read by a web server or application.
Cookies typically include:
- The name of the domain that set the cookie
- A unique identifier for your device or browser
- An expiration date (for persistent cookies)
- Information about your preferences, behavior, or session
2.2 Mobile Advertising Identifiers
Mobile devices use advertising identifiers instead of traditional cookies:
- IDFA (Identifier for Advertisers): Used on iOS devices (Apple)
- GAID/AAID (Google Advertising ID/Android Advertising ID): Used on Android devices
These identifiers can be reset by users through device settings and are used for similar purposes as cookies in the mobile advertising ecosystem.
2.3 Other Tracking Technologies
In addition to cookies, we and our partners use:
Web Beacons (Pixels):
- Small transparent image files embedded in web pages, emails, or ads
- Allow tracking of page views, email opens, and ad impressions
- Collect device information and trigger cookies
JavaScript Tags and SDKs:
- Code embedded in websites or mobile applications
- Collect information about user behavior and device characteristics
- Enable real-time communication with advertising servers
Local Storage:
- HTML5 local storage and other browser storage mechanisms
- Store larger amounts of data than traditional cookies
- Persist even after browser closure
Device Fingerprinting:
- Collection of device and browser characteristics (screen size, OS, fonts, plugins)
- Used to create a unique "fingerprint" for device recognition
- Helps with fraud detection and authentication
Server Logs:
- Automatically recorded information about your requests to our servers
- Include IP address, user agent, timestamps, and requested resources
3. Types of Cookies We Use
3.1 By Duration
Session Cookies
Temporary cookies that expire when you close your browser or app. Used for:
- Session management and authentication
- Maintaining state during a browsing session
- Shopping cart functionality
- Temporary storage of form data
Persistent Cookies
Remain on your device for a set period (from hours to years) or until you delete them. Used for:
- Remembering user preferences
- Frequency capping for advertisements
- Retargeting and remarketing campaigns
- Long-term analytics and tracking
3.2 By Source
First-Party Cookies
Set directly by Media Innovation Group when you visit our website or use our platform. We have full control over these cookies.
Third-Party Cookies
Set by our partners, advertisers, or service providers. These include:
- Advertising network cookies (DSPs, SSPs, exchanges)
- Analytics and measurement cookies
- Social media platform cookies
- Data management platform (DMP) cookies
Third-party cookies may track your activity across multiple websites and services.
3.3 By Purpose
A. Strictly Necessary Cookies
Essential for our Services to function properly. We do not need your consent to use these cookies.
Purpose:
- Authentication and access control
- Session management
- Security and fraud prevention
- Load balancing and system stability
- Platform functionality and features
Examples:
- Login session tokens
- CSRF (Cross-Site Request Forgery) protection tokens
- Load balancer cookies for distributing traffic
- Platform feature preferences
B. Performance and Analytics Cookies
Help us understand how our Services are used and identify areas for improvement.
Purpose:
- Count visitors and measure traffic
- Understand user navigation and behavior
- Identify popular content and features
- Detect and troubleshoot errors
- Test new features and designs (A/B testing)
- Measure page load times and performance
Information Collected:
- Pages visited and time spent
- Click paths and navigation patterns
- Referring websites and search terms
- Device type, browser, and operating system
- Screen resolution and window size
- Error messages and exceptions
C. Functionality Cookies
Enable enhanced features and personalization.
Purpose:
- Remember your language preference
- Store dashboard customizations
- Save campaign filters and views
- Remember timezone and location settings
- Personalize user interface elements
D. Advertising and Targeting Cookies
Used for programmatic advertising, real-time bidding, and campaign optimization.
Purpose:
- Ad Serving: Deliver ads to users and track impressions
- Frequency Capping: Limit how often you see the same ad
- Audience Targeting: Show relevant ads based on interests and behavior
- Retargeting: Show ads to users who previously visited advertiser sites
- Lookalike Audiences: Find users similar to existing customers
- Attribution: Measure which ads lead to conversions
- Bidding Optimization: Adjust bid prices based on user value
- Cross-Device Tracking: Recognize users across multiple devices
Information Collected:
- Browsing history and website visits
- Content viewed and interactions
- Ad impressions, clicks, and conversions
- Purchase behavior and intent signals
- Demographic inferences (age range, gender)
- Interest categories and audience segments
4. Advertising Technology Specific Uses
4.1 Real-Time Bidding (RTB)
When an ad opportunity becomes available, our technology uses cookies and identifiers to:
- Identify the user or device
- Retrieve relevant audience segments
- Match available demand from advertisers
- Conduct real-time auction (typically in milliseconds)
- Serve the winning advertiser's ad
- Record impression and track engagement
4.2 Programmatic Cookies
Specific to advertising technology operations:
| Cookie Type | Purpose | Typical Duration |
|---|---|---|
| User ID Cookie | Unique identifier for user across sessions | 13 months |
| Frequency Cap Cookie | Track how many times an ad has been shown | 24 hours - 30 days |
| Conversion Pixel | Track post-impression and post-click conversions | 30-90 days |
| Retargeting Cookie | Enable remarketing to previous site visitors | 30-90 days |
| Audience Segment Cookie | Store behavioral and demographic segments | 13 months |
| Attribution Cookie | Multi-touch attribution and campaign measurement | 30-90 days |
| Viewability Pixel | Measure whether ads were actually viewable | Session |
| Fraud Detection Cookie | Identify bot traffic and invalid impressions | 90 days - 2 years |
4.3 Audio Player SDK Tracking
Our proprietary audio player SDK collects and uses data through:
- SDK Identifiers: Unique IDs for the SDK instance
- Session Tokens: Temporary identifiers for playback sessions
- Playback Events: Play, pause, completion, errors
- Ad Pod Tracking: Position and performance of ads within content
- Quality Metrics: Buffering, latency, bitrate adaptation
4.4 Cross-Device Tracking
We may participate in cross-device graphs that:
- Link devices likely belonging to the same user
- Enable consistent ad experiences across desktop, mobile, and tablet
- Improve attribution by tracking the full customer journey
- Prevent over-exposure by capping frequency across devices
Methods include:
- Deterministic: Based on login information (when user signs in on multiple devices)
- Probabilistic: Based on behavioral patterns and device characteristics
5. Specific Cookies and Services We Use
5.1 First-Party Cookies
| Cookie Name | Purpose | Type | Duration |
|---|---|---|---|
| mig_session | Session authentication and state management | Strictly Necessary | Session |
| mig_user_id | Persistent user identification | Functionality | 1 year |
| mig_preferences | Store dashboard and platform preferences | Functionality | 1 year |
| mig_csrf | Security token for form submissions | Strictly Necessary | Session |
| mig_lang | Language preference | Functionality | 1 year |
| mig_consent | Record consent choices for cookies | Strictly Necessary | 1 year |
5.2 Third-Party Analytics and Performance
| Service | Provider | Purpose | Duration |
|---|---|---|---|
| Google Analytics | Google LLC | Website analytics, traffic analysis, user behavior tracking | Up to 2 years |
| Mixpanel | Mixpanel Inc. | Product analytics, feature usage, funnel analysis | Up to 2 years |
| Amplitude | Amplitude Inc. | User behavior analytics, cohort analysis | Up to 2 years |
5.3 Third-Party Advertising and Attribution
| Service | Provider | Purpose | Duration |
|---|---|---|---|
| Google Ads | Google LLC | Advertising, remarketing, conversion tracking | Up to 2 years |
| Facebook Pixel | Meta Platforms | Conversion tracking, custom audiences, remarketing | Up to 2 years |
| LinkedIn Insight Tag | LinkedIn Corporation | B2B advertising, conversion tracking, audience insights | Up to 2 years |
| The Trade Desk | The Trade Desk Inc. | Programmatic advertising, audience targeting, attribution | Up to 1 year |
| DoubleVerify | DoubleVerify Inc. | Ad verification, fraud detection, viewability measurement | 90 days |
| IAS (Integral Ad Science) | Integral Ad Science | Brand safety, viewability, invalid traffic detection | 90 days |
5.4 DSP and SSP Partners
We integrate with various demand-side platforms (DSPs) and supply-side platforms (SSPs) that may set their own cookies. These include (but are not limited to):
- Google DV360
- Amazon Advertising
- Xandr (Microsoft Advertising)
- Magnite
- PubMatic
- OpenX
- Index Exchange
Each partner has their own cookie policy. Please refer to their respective privacy policies for details.
6. Your Choices and Control
6.1 Cookie Consent Management
When you first visit our website, you'll see a cookie consent banner allowing you to:
- Accept all cookies
- Reject non-essential cookies
- Customize your cookie preferences by category
You can change your preferences at any time through our cookie settings.
6.2 Browser Cookie Settings
Most browsers allow you to control cookies through settings:
View Stored Cookies:
- See which cookies are stored on your device
- Check cookie content, expiration, and domain
Delete Cookies:
- Delete all cookies or specific cookies
- Clear cookies automatically when closing browser
Block Cookies:
- Block all cookies
- Block third-party cookies only
- Block cookies from specific domains
- Receive notification before cookies are set
Note: Blocking cookies may affect functionality of our Platform and other websites. Strictly necessary cookies cannot be disabled if you want to use our Services.
6.3 Do Not Track (DNT)
Some browsers support "Do Not Track" signals. However, there is no universal standard for interpreting DNT, and the advertising industry has not reached consensus on how to respond.
Currently, our systems do not respond to DNT signals. We recommend using the opt-out methods described in this policy for more effective control over advertising tracking.
6.4 Opt-Out of Interest-Based Advertising
Industry Opt-Out Tools:
- NAI (Network Advertising Initiative)
- DAA (Digital Advertising Alliance)
- EDAA (European)
- DAA AppChoices (Mobile): Download the AppChoices app for opt-out on mobile devices
Important Notes:
- Opting out does not stop all advertising, only interest-based/behavioral advertising
- You'll still see ads, but they'll be less relevant to your interests
- Opt-outs are device and browser specific – you must opt out on each device/browser
- Clearing cookies will delete opt-out cookies, requiring you to opt out again
6.5 Mobile Advertising Controls
iOS (Apple):
- Settings > Privacy & Security > Tracking > Disable "Allow Apps to Request to Track"
- Settings > Privacy & Security > Apple Advertising > Disable "Personalized Ads"
- Settings > Privacy & Security > Apple Advertising > Reset Advertising Identifier
Android (Google):
- Settings > Google > Ads > Opt out of Ads Personalization
- Settings > Google > Ads > Reset advertising ID
What Happens When You Opt Out on Mobile:
- Apps can no longer access your advertising ID for personalized ads
- You'll still see ads, but they won't be targeted based on your behavior
- Some apps may show generic ads or request permission differently
6.6 Publisher and App Controls
If you use apps that integrate our SDK, you can:
- Check the app's privacy settings for ad personalization controls
- Review the app's privacy policy for information about data collection
- Contact the app developer with privacy concerns
- Use device-level controls described above
7. Impact of Blocking Cookies
If you block or delete cookies, you may experience:
7.1 On Our Website:
- Inability to log in or maintain session
- Loss of preference settings (language, timezone)
- Need to re-enter information repeatedly
- Reduced functionality or broken features
7.2 For Advertising:
- Less relevant ads based on your interests
- More repetitive ads (frequency capping won't work)
- Inability to opt out of certain types of ads
- Potential for seeing more total ads
7.3 For Analytics:
- We can't measure site usage accurately
- Performance improvements may be less effective
- A/B tests won't work properly for you
8. Updates to This Cookie Policy
We may update this Cookie Policy to reflect:
- Changes in cookies we use
- New tracking technologies
- Changes in applicable laws (e.g., ePrivacy Regulation)
- Updates to our advertising technology
- New partnerships with ad tech vendors
We will notify you of material changes by:
- Posting the updated policy on our website
- Updating the "Last Updated" date
- Displaying a notice in our cookie consent banner
- Sending email notifications (for significant changes)
We encourage you to review this Cookie Policy periodically.
9. More Information About Cookies
To learn more about cookies and online privacy:
- All About Cookies
- Your Online Choices (EU)
- Network Advertising Initiative
- Digital Advertising Alliance
- IAB Europe
- IAB Tech Lab
10. Contact Us
If you have questions or concerns about our use of cookies or this Cookie Policy, please contact us:
Media Innovation Group Ltd.
Ben-Gurion Street 44
Herzliya, 4644606
Israel
Company Number: 516972049
Email: [email protected]
Data Protection Officer: [email protected]
Website: https://m-innovation-group.com
For Cookie-Specific Inquiries:
If you have questions about specific cookies or tracking technologies used on our Platform, please contact us with details about:
- The cookie name or identifier
- Where you encountered it (website, app, etc.)
- Your concerns or questions
We will respond to your inquiry within a reasonable timeframe.